Mc Fancy...

OK, so at first I thought this was just a joke, but here is one of McDonalds' surprising and fun concepts - an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. Part art installation, part gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu, it is packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks. I think it's hilarious, but love it at the same time!

brilliant!